Commercially Retail was first established in 2004 with a vision of delivering brands and distributors detailed information, statistics and associated value based around their products advertised in retailer print mediums.
Initially, a set of procedures and an associated software system was developed to capture and monitor this that used the latest technology of its time.
Soon, the increased demand for additional categories, and the associated requirement for deeper and richer information, required additional programming and updated technology. In March 2007 version 2.0 was released; a quicker, more complete system, also giving customers additional reporting and interactive features.
Over this time, the number of categories monitored has risen to over 80, with over 100 retailers currently being monitored along with over 1,000 brands/distributors on a daily basis.
The adoption of the latest electronic processes and technologies will bring exciting additions and value to the CR website; even more categories, retailers and brands/distributors will be monitored, along with additional media formats.